From a modest factory acquisition in Coimbatore to Rs 500 Cr in revenue—a look inside the company that’s changing the way India sleeps.
Key Numbers at a Glance
- ₹500 Cr — FY25 Revenue
- Exclusive Great Sleep Stores
- 35–40% — Organised Spring Mattress Market Share
- 3 Lakh+ — Mattresses Manufactured Per Year
- 4,000+ — Multi-Brand Retail Outlets Nationwide
In 2006, when G. Shankar Ramm established Peps Industries in Coimbatore, the Indian mattress market was largely dominated by coir and foam products. Most consumers gave little thought to sleep ergonomics, spinal health, or the long-term effects of what they slept on.
Nearly two decades later, Peps Industries has become one of India’s most recognised sleep solution brands — the company credited with introducing scientifically designed innerspring mattresses to Indian homes at scale.
“Our mission was simple — to enhance the quality of Indians’ sleep. We wanted to move beyond the notion of a mattress as a basic household item to something that contributes to overall health and well-being.” — G. Shankar Ramm, Managing Director, Peps Industries
From Coir to Comfort: The Origin Story
The Peps story began around 2005–2006, when a Coimbatore-based factory equipped to produce spring mattresses came up for sale. Ramm, together with a few partners, acquired the unit and began manufacturing spring mattresses — a product category barely known to Indian consumers at the time.
That same year, Peps forged a long-term partnership with Restonic USA — one of America’s oldest bedding companies — bringing global innerspring technologies, zonal support systems, and enhanced spinal alignment science into Indian bedrooms for the first time.
Company Milestones
| Year | Milestone |
| 2005–06 | Peps Industries founded in Coimbatore; spring mattress manufacturing begins |
| 2005 | Long-term partnership signed with Restonic USA |
| 2010s | Vertically integrated manufacturing ecosystem established |
| 2020s | Exclusive Great Sleep Stores opened nationwide; ecommerce strategy integrated with retail |
| FY25 | Revenue crosses ₹500 Cr at a CAGR of 25–33% |
Innovation at the Core of Every Mattress
Peps has introduced several industry firsts to the Indian market. Its innovation pipeline is driven by the belief that ergonomics and material science — not just comfort — define a truly good mattress.
- Spine Guard — A memory foam-backed mattress engineered specifically for back support and spinal alignment.
- Organica — Claimed to be India’s first 100% organic comfort mattress, made with natural latex and organic cotton.
- Italiano Collection — Italian-style comfort and design, available exclusively at Great Sleep Stores.
- Restonic Range — American innerspring technology with advanced zonal support, now accessible across India.
With a portfolio spanning over 13,000 SKUs priced between Rs 15,000 and Rs 1.8 lakh, Peps caters to both value-conscious buyers and premium seekers — from entry-level Bonnell spring models to ultra-luxury hybrid ranges.
Redefining Sleep as a Health Investment
For decades, Indian consumers associated firm bedding with good health. Peps took on the challenge of shifting that deeply ingrained perception. The brand invested in consumer education, communicating that true spinal health comes from proper alignment and breathability — not just firmness.
Post-pandemic, the shift has accelerated. Younger Indian consumers now approach a mattress purchase the way they’d approach a health product — researching online, comparing specifications, and prioritising brands with clinical credibility.
“Younger generations now see a mattress as a health investment. They research online, compare features, and look for brands that deliver both comfort and credibility.” — G. Shankar Ramm, MD, Peps Industries
In response, Peps developed climate-suited foams and pocketed spring systems to improve ventilation for India’s warm climate, while its Organica line serves the growing eco-conscious and hypoallergenic segment.
Quality Without Compromise: Vertical Integration
One of Peps’ most significant competitive advantages is its vertically integrated manufacturing model. The Coimbatore manufacturing unit controls every stage of production — from wire drawing to final packaging — giving the brand tight quality control and the ability to respond quickly to changing consumer needs.
This manufacturing discipline allows Peps to produce over 3 lakh mattresses annually while maintaining consistent quality across its entire product range. Because Peps controls the entire process, it can offer quality at accessible price points without compromise.
Sustainability: Built to Last
Peps approaches sustainability with a clear philosophy: durability is the first sustainability measure. A mattress that lasts longer generates less waste.
Beyond longevity, the company is progressively:
- Increasing use of biodegradable and recyclable materials
- Investing in energy-efficient manufacturing processes
- Practising responsible material sourcing
Smart and IoT-enabled mattresses form part of the brand’s future roadmap, but Peps remains anchored to what creates real lasting value — ergonomics, material innovation, and genuine long-term comfort.
Building for Bharat: The Tier II and III Opportunity
While metropolitan markets continue to grow, Tier II and III cities are at the heart of Peps’ next major growth phase. Rising disposable incomes and evolving lifestyle aspirations in smaller Indian cities are driving significant demand for quality sleep products.
Peps runs localised marketing campaigns in regional languages and ensures both its value-driven and luxury product ranges are accessible in these markets.
Distribution Network:
- Exclusive Great Sleep Stores across India
- 4,000+ multi-brand retail outlets nationwide
- Strong presence in Bengaluru, Kochi, Chennai, and Hyderabad
- Integrated ecommerce platform targeting 40% online sales
- Regional-language campaigns for Tier II and III expansion
The Road Ahead: Targeting Rs 1,000 Crore by 2030
In FY25, Peps crossed Rs 500 crore in revenue, growing at a CAGR of 25–33%. Of this, over Rs 400 crore came from mattresses, with the remainder from sleep accessories — pillows, bed linen, and sofas.
The company is now targeting 20–25% annual growth, with ambitions to reach Rs 1,000 crore within five years. The growth plan rests on three pillars: innovation, sustainability, and nationwide expansion.
“The next decade will redefine how India views sleep, with wellness, sustainability, and innovation leading the way. I want Peps to lead that change.” — G. Shankar Ramm, MD, Peps Industries.